Barbie

Yehudit Mam
5 min readJul 27, 2023

The suits are making fun of themselves and we’re buying it.

As corporate franchises go, Barbie, written and directed by Greta Gerwig, tries to turn what is an extended brand commercial into a winking, meta, feminist, au courant look at a decidedly old-fashioned pop culture icon. Gerwig and her cowriter Noah Baumbach have a field day sending up this particular doll. The Mattel executives who greenlit this screenplay seem to have understood that…

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Yehudit Mam

Author of Serves You Right, a novel in NFT. Cocreator of dada.nyc. A Jewish Aztec Princess with a passion for film, food, and human foibles. yehuditmam.net