The Pepsi Generation
4 min readApr 12, 2017
In which we venture to imagine how the hell this happened.
My answer to a commenter in the New York Times who was offended that Black people were offended by this ad and could not for the life of him understand why:
The problem with this ad is that there is total cognitive dissonance between the situation it depicts, some sort of defanged political protest, with the product it shills, which is sugary…