The Pepsi Generation

Yehudit Mam
4 min readApr 12, 2017

In which we venture to imagine how the hell this happened.

Kendall Jenner makes world peace happen with a Pepsi

My answer to a commenter in the New York Times who was offended that Black people were offended by this ad and could not for the life of him understand why:

The problem with this ad is that there is total cognitive dissonance between the situation it depicts, some sort of defanged political protest, with the product it shills, which is sugary

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Yehudit Mam

Author of Serves You Right, a novel in NFT. Cocreator of dada.nyc. A Jewish Aztec Princess with a passion for film, food, and human foibles. yehuditmam.net